30 Seconds Of The Female Gaze
This is an ad for Diet Coke from the 90s. Now, I abhor Diet Coke but this ad almost makes me forgive it for all its sins. That’s because this ad is a showcase for the female gaze – the idea of shooting from a woman’s point of view. Yes, it’s only advertising, but think about how often ads assume the viewer is male and trot out the standard bikini girls.
And the guy is kind of hot.
I’ve created a new site called The Female Gaze where I’m hoping to look at ads, photos and films that give priority to a female perspective. It’s still in its early stages but it will grow, I’m sure.
September 29th, 2009 at 11:11 am
Love the commercial! I am not a fan of the Coca-Cola company, but that ad was quite memorable indeed! I love your new blog too…looks exciting!
September 29th, 2009 at 12:35 pm
I went to the Female Gaze website, but I couldn’t find an RSS feed. Is it hiding?
September 29th, 2009 at 12:44 pm
Er… no, sorry. At present the site doesn’t have a feed because it’s a simple html site, not blog based.
September 29th, 2009 at 1:49 pm
Drat. Well, I’ll keep it in my bookmarks.
September 29th, 2009 at 2:27 pm
I didn’t go for a blog because it seemed a bit excessive for what I wanted to do with that site.