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Women less distracted by racy billboardsThis statistic has me asking a few questions drawing a few conclusions. And no, I don't think it's because "women are less visual" thank you very much. Firstly... how often is it that women actually get the chance to be distracted by half-naked men on billboards? Probably not nearly as often as men, I think. I think it's fair to say that the majority of sexed-up advertising is directed at male customers. So the opportunity for female distraction is lower. Secondly... I'm wondering if the half-naked men we're seeing are somehow not making the grade. Maybe they're just not naked enough. Frankly I want to see a maximum distractability rating in my billboards in the future, if you don't mind. I mean, take this fine example: 
According to Adland this billboard was removed because it was "offensive" and "harmful to children". But not because it was distracting. I don't know about you, but I'd certainly be veering when confronted with that. What is the point of this blog entry? I seem to have got off the topic. I think it just gives me an excuse to look at hot guys on billboards. Thankfully I've found this page by a gender studies educator. Sure, it's all very intellectual, but there's a nice collection of distracting male ads there. As I suspected, there's far more ads featuring women than men. This one isn't a billboard, but it sure makes me want to play scrabble:  I'm veering! I'm veering! Posted: Tuesday 22nd November 2005, 11:35 PM Back to the Blog
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